Accessibility Should Be Our Norm

2020. 6. 30

News

In a survey we did from January to February 2020, 60% of our guide dog users responded that they have experienced access denial in the past year. With that, for the 2020 Support Campaign provided by Advertisement Council Japan (https://www.ad-c.or.jp/about_ac/english/about_ac.html), we decided to focus on the access denial issue. Here’s the message on our poster:

I can go anywhere because I’m with you.
I can’t go somewhere, because I’m with you.

I got courage because I’m with you.
I realized the scent of the changing seasons because I’m with you.
I got to like my usual route because I’m with you.
I got to travel to towns and countries I’ve never been to because I’m with you.

You are a part of me, yet… 

I can’t go to that restaurant, because I’m with you.
I can’t shop at that store, because I’m with you.
I can’t stay at that hotel, because I’m with you.
I get hurt because I’m with you.

I want to smile with pride, with you.
Accessibility should be our norm.

Accessibility Should be Our Norm Poster Illustration